Brand P&L
Which virtual brand actually makes money after commission, packaging and ads.
Virtual brands — P&L after commission
Sample dataOne kitchen, many brands. This is the board a POS never builds: what each brand keeps once the aggregator, food, packaging and ads are paid.
| Brand | Orders | Revenue | Commission | Food+pack | Ads | Net |
|---|---|---|---|---|---|---|
| Biryani Bros Biryani & kebabs · 4.4★ | 84 | ₹28,560 | −₹6,283 22% | −₹10,366 | −₹900 | ₹11,011 (39%) |
| Wrap It Up Rolls & wraps · 4.1★ | 61 | ₹12,810 | −₹3,074 24% | −₹5,087 | −₹700 | ₹3,948 (31%) |
| Bowl & Co Healthy bowls · 4.5★ | 38 | ₹11,020 | −₹2,865 26% | −₹5,795 | −₹2,400 | ₹-40 (-0%) |
| Midnight Munchies Late-night comfort · 4.2★ | 47 | ₹12,220 | −₹2,811 23% | −₹4,691 | −₹300 | ₹4,419 (36%) |