Cloud fleet
Five AI specialists on brand P&L, payout recovery, ad ROAS, item margin and the prep line.
Cloud-kitchen fleet
Brand P&L, aggregator payout recovery, ad ROAS, item margin after commission and the shared prep line — each call shows its facts.
Bowl & Co is running at a loss — ₹-40 after commission
On ₹11,020 of orders, ₹2,865 goes to the aggregator, ₹4,959 to food, ₹836 to packaging and ₹2,400 to ads. What's left is ₹-40. Reprice, trim food cost, or cut the ad drip.
Zomato Wk 30 short by ₹5,550 — dispute it
Statement said ₹1,33,900 was due; ₹1,28,350 landed. That's ₹5,550 of commission over-charge, missed order credits or an unexplained deduction. Coal & Coin drafts the reconciliation to raise.
Bowl & Co ads returning 2.2× — below break-even after commission
₹2,400 spent drove 18 orders (₹5,220). After 26% commission a rupee of ad needs ~4× just to clear. Re-target the winning items or pull back the spend.
Tandoor / grill at 115% of capacity — orders will run late
46 orders came through last hour against a 40/hr line, with 14 tickets still queued. Late dispatch is what tanks aggregator ratings. Sequence the queue or pause a slow brand's promo.
Quinoa Buddha Bowl keeps only 22% after commission
At ₹290, once ₹75 commission + ₹128 food + ₹22 packaging come off, ₹65 is left per order — and 19 sold today. Bump the price, shrink packaging, or bundle it.
Move ad spend from Bowl & Co (2.2×) to Biryani Bros (8.3×)
Bowl & Co returns 2.2× on ₹2,400 while Biryani Bros does 8.3×. Shifting ₹720 chases the better return — same budget, more orders.
Wrap It Up at 4.1★ — under the ~4.2★ visibility line
Aggregators bury brands below ~4.2★. Pull the week's 1–2★ reviews, find the dish or rider behind them, and reply to each — on delivery platforms, rating is ranking.