One kitchen, many storefronts — shared prep, separate delivery margins
4
virtual brands, one kitchen
8
shared ingredients & one prep line
0
dishes sold across all brands, live menu · no sales yet today
Each brand is its own storefront on Zomato & Swiggy, but they cook from the same inventory and the same KOT. Adding a brand adds revenue without adding a kitchen — the core cloud-kitchen play.
1 dish lose money on delivery
Chicken 65 (Wok & Roll)
South Indian & coffee
15%
del. margin · healthy
Gulab Jamun
₹90 · plate ₹30
+67%
dine-in
+₹13
delivery
Filter Coffee
₹60 · plate ₹15
+75%
dine-in
+₹7
delivery
Masala Dosa
₹120 · plate ₹42
+65%
dine-in
+₹22
delivery
Biryani & rice bowls
17%
del. margin · healthy
Prawn Biryani
₹420 · plate ₹210
+50%
dine-in
+₹64
delivery
Hyderabadi Biryani
₹290 · plate ₹83
+71%
dine-in
+₹100
delivery
Veg Thali
₹299 · plate ₹180
+40%
dine-in
+₹9
delivery
Indo-Chinese & bites
3%
del. margin · underwater
Chicken 65
₹240 · plate ₹150
+38%
dine-in
−₹2
delivery
Mozzarella Garlic Bread
₹180 · plate ₹95
+47%
dine-in
+₹11
delivery
Chicken 65 loses money on delivery — reprice, bundle, or make it dine-in / Direct only.
Mughlai & tandoor
36%
del. margin · healthy
Butter Chicken
₹320 · plate ₹86
+73%
dine-in
+₹118
delivery
Paneer Tikka
₹260 · plate ₹73
+72%
dine-in
+₹89
delivery
Brands are a tag on each menu item, so these numbers come from the same real orders the rest of Coal & Coin records — no separate books. Per-brand aggregator listing sync needs the Zomato/Swiggy partner APIs (kept honest as the next dependency).