Menu engineering

Stars, Plowhorses, Puzzles & Dogs — every cocktail placed by margin × volume.

Sample data

Every cocktail placed by margin × volume — Stars to push, Plowhorses to reprice, Puzzles to promote, Dogs to cut.

Cocktail	Margin	Sold	Class
Old Monk Mojito	78%	22	Star · push & protect
Classic Martini	53%	4	Dog · slow & thin — cut or re-spec
Moscow Mule	76%	14	Star · push & protect
Whisky Sour	74%	9	Dog · slow & thin — cut or re-spec